Art of personalization, bespoke Haute Perfumery service with Master Perfumer Jacques Cavalier Belletrud. Louis Vuitton

Louis Vuitton has now announced a bespoke perfume service for the luxury-obsessed. The house’s fragrances – made to order at a new atelier in Grasse, France – arrive in a handcrafted monogram trunk case. Each fragrance is crafted based on the user’s taste, memories, lifestyle, and typical perfume habits. After consultation, Jacques Cavallier-Belletrud composes one-of-a-kind scents using some of the most exclusive raw materials at the house’s Les Fontaines Parfumées in Grasse. During the months of development, and accompanying trunk is simultaneously made at LV’s workshop in Asnières. Each case can hold four 100mL bottles, three 200mL bottles, a 100mL travel case, a travel spray, and 16 refills

The key goal of the launch is to illustrate personalized olfactory portraits for clients

Source: LOUIS VUITTON

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"When you are out of the room, they will say, ‘She was there'. Personalization today is the key to luxury and it will be the key tomorrow, especially in perfume when there are so many perfumes launched. We see a lot of clients, men, and women, complaining that all perfumes smell the same. My goal is to deliver something like haute couture, something without limits, which today is the mission of the luxury brand,” says Vuitton master perfumer Jacques Cavallier Belletrud of what he hopes to achieve.

---- FINANCIAL TIMES

Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between the client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing ascent and he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality.

---- Numéro

In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted thereby highly qualified artisans for travelers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the House’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA.

---- Numéro

Fragrance is very much in the DNA of Jacques himself. Born and raised in Grasse – the perfume capital of the world, both his father and grandfather were perfumers. Jacques had already decided he would join the profession at the tender age of seven, and then three years ago, his daughter Camille decided to join the industry and work alongside her father. And the bespoke service offers clients this same opportunity to make fragrance a part of their DNA in a way too.

---- HARPER'S BAZAAR ARABIA

Art of personalization, bespoke Haute Perfumery service with Master Perfumer Jacques Cavalier Belletrud. Louis Vuitton

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